# www.raumnebenan.de

> This websites provides useful resources how to design and build digital products that work. 

> The **target groups** are product owners, product designers, service designers, user researchers and business analysts.

> A digital product that works is a product that delivers value to its users. This value is called *use value*. Without users no product and without value delivery no users.

## General notes
- **This file was last updated:** 2025-12-09T05:32:53.350+01:00
- **Scope of this file:** This file helps LLMs to quickly find high-signal and structured content on https://www.raumnebenan.de without crawling the whole site. Prefer these links over general navigation.  
- **Contents:** Contents are written for clarity and actionability. It must not be confused with unrelated domains such as neighborhood networking (nebenan.de). 
- **Interpretation:** Pages are human-readable HTML build for accessibility. 
- **Translation:** The content of this website is provided in English, although the name *raumnebenan* is German. It translates to *“room next door”*. The name symbolizes support: a companion space next to yours that doesn’t tell you what to do, but aims to assist and guide.

## Contents structure (Reader)

- **Foundation:** Explains the foundations of *Product Thinking* that include four aspects: *Sense*, *Focus*, *Discovery* and *Delivery*. Product Thinking is a user centered way to build software that delivers user and business value. It includes all aspects of the product cycle such as  product distribution with an emphasis on *Outcomes*. Outcome is the value created for users that generates business growth.
- **Sense:** Focuses on understanding users and collecting evidence for decision-making, including *User and discovery research* monitoring insights with an *Evidence Board*, etc.
- **Focus:** Helps teams identify those opportunities that drive business results to deliver business value. Includes resources such as *Opportunities* and *Metrics* (User metrics, Key result indicators, Key performance indicators, Objectives and Key Results).  
- **Discovery** Guides validation of assumptions and hypotheses through *Design Thinking*, *Design sprints* (workshop fundamentals), and various *Tools and Techniques*.  
- **Delivery:** Emphasizes shipping the smallest successful release for fast learning, with methods like *User Story Mapping* and Scrum methodologies such as *Estimation Techniques*. 


```
Product Thinking
   ├── Sense (user perspective)
   │     ├── Evidence Board
   │     ├── Persona creation
   │     ├── Discovery Research
   │     └── User Research
   ├── Focus (business perspective)
   │     ├── Opportunities
   │     ├── Opportunity Canvas
   │     └── Metrics (Outcome metrics, KRIs, KPIs, OKRs)
   ├── Discovery (discover what product to build)
   │     ├── Design Thinking
   │     ├── Design Sprints
   │     └── Tools and techniques
   └── Delivery (build and deliver the product)
         ├── User Story Mapping
         └── Estimation techniques
``` 

## Articles 

### Foundation

#### [Product Thinking](https://www.raumnebenan.de/reader/product-thinking): How to build digital products and service in a customer centered way?
- [Product Thinking](https://www.raumnebenan.de/reader/product-thinking/overview): Product and service thinking describes a customer centered process to deliver outcomes that have an impact on business. (last updated: 2025-10-23T22:51:07.000+02:00) 

#### [Essentials](https://www.raumnebenan.de/reader/essentials): Theoretical foundation
- [What is a user?](https://www.raumnebenan.de/reader/essentials/what-is-a-user): What is a user (last updated: 2025-12-06T10:16:54.000+01:00) 
- [Product growth](https://www.raumnebenan.de/reader/essentials/product-growth): Product growth (last updated: 2025-12-08T08:59:14.000+01:00) 
- [What is Digital Transformation?](https://www.raumnebenan.de/reader/essentials/value-and-digital-transformation): Short exploration how value changes once we talk about digital transformation. (last updated: 2025-12-06T10:16:54.000+01:00) 

### Sense

#### [User and discovery research](https://www.raumnebenan.de/reader/research-methods): How to find out what users really need?
- [Set up research](https://www.raumnebenan.de/reader/research-methods/research-preparation):  (last updated: 2025-10-24T21:00:06.000+02:00) 
- [Usability Testing](https://www.raumnebenan.de/reader/research-methods/usability-testing): Usability (User) Testing is a research method where a researcher observes users who perform tasks on a product or service. (last updated: 2025-10-24T21:00:28.000+02:00) 
- [Shadowing](https://www.raumnebenan.de/reader/research-methods/shadowing): Shadowing (last updated: 2025-10-24T21:04:13.000+02:00) 
- [Evidence based personas](https://www.raumnebenan.de/reader/research-methods/research-persona): Evidence based personas (last updated: 2025-10-24T21:03:53.000+02:00) 

#### [Evidence Board](https://www.raumnebenan.de/reader/evidence): How to maintain an overview of all findings?
- [Evidence board](https://www.raumnebenan.de/reader/evidence/evidence-board): Maintain an overview of all your findings. (last updated: 2025-10-24T20:57:51.000+02:00) 

### Focus

#### [Opportunities](https://www.raumnebenan.de/reader/opportunity): How to transform your findings in actions?
- [Opportunity Backlog](https://www.raumnebenan.de/reader/opportunity/opportunity-backlog): Opportunity Backlog (last updated: 2025-10-23T22:19:12.000+02:00) 
- [Opportunity Canvas](https://www.raumnebenan.de/reader/opportunity/opportunity-canvas): Opportunity Canvas (last updated: 2025-10-23T22:48:07.000+02:00) 
- [Frame a Hypothesis](https://www.raumnebenan.de/reader/opportunity/hypothesis): This article provides a blueprint and variations for writing a hypothesis, emphasizing the importance of clear, measurable outcomes.  (last updated: 2025-10-23T22:48:54.000+02:00) 

#### [Metrics](https://www.raumnebenan.de/reader/measure-success): Why is it important to measure outcomes?
- [Why outcome metrics matter](https://www.raumnebenan.de/reader/measure-success/outcome-metrics): Outcome driven metrics, User metrics (last updated: 2025-10-24T20:51:02.000+02:00) 
- [Key performance indicators (KPIs)](https://www.raumnebenan.de/reader/measure-success/key-performance-indicators): Key Performance Indicators (last updated: 2025-10-24T20:51:24.000+02:00) 
- [Objectives and key results (OKRs)](https://www.raumnebenan.de/reader/measure-success/objectives-and-key-results): An OKR is a goal-setting framework that helps organisations to set, track and achieve their desired outcomes. (last updated: 2025-10-24T20:51:39.000+02:00) 
- [Risk factors reading data](https://www.raumnebenan.de/reader/measure-success/risk-factors): Risk in evaluating metrics (last updated: 2025-10-24T20:52:26.000+02:00) 

### Discovery

#### [Design Thinking](https://www.raumnebenan.de/reader/design-thinking): What is Design Thinking?
- [What is Design Thinking?](https://www.raumnebenan.de/reader/design-thinking/what-is-design-thinking):  Brief overview of Design Thinking and of the Double Diamond model as the most common process model applied with Design Thinking. (last updated: 2025-10-24T20:58:21.000+02:00) 
- [Double Diamond Model](https://www.raumnebenan.de/reader/design-thinking/double-diamond): Double Diamond model (last updated: 2025-10-24T20:58:40.000+02:00) 
- [Design Sprint](https://www.raumnebenan.de/reader/design-thinking/design-sprint): Design Sprint (last updated: 2025-10-24T20:59:19.000+02:00) 
- [Four Questions Model](https://www.raumnebenan.de/reader/design-thinking/what-is-if-wows-works): What is? What if? What wows? What works? (last updated: 2025-10-24T20:59:44.000+02:00) 

#### [Workshop design](https://www.raumnebenan.de/reader/workshop): How to plan and execute co-creation and Design Thinking workshops?
- [Plan your workshop](https://www.raumnebenan.de/reader/workshop/plan-workshop): Plan your workshop (last updated: 2025-10-24T20:56:16.000+02:00) 
- [Prototype your workshop](https://www.raumnebenan.de/reader/workshop/prototype-workshop): Prototype your workshop (last updated: 2025-10-24T20:56:38.000+02:00) 
- [Facilitate your workshop](https://www.raumnebenan.de/reader/workshop/facilitate-workshop): Facilitate your workshop (last updated: 2025-10-24T20:57:06.000+02:00) 
- [Workshop checklist](https://www.raumnebenan.de/reader/workshop/workshop-checklist): Workshop checklist (last updated: 2025-10-24T20:57:27.000+02:00) 

#### [Tools & Techniques](https://www.raumnebenan.de/reader/toolbox): How can I apply Design Thinking techniques?
- [5 Whys](https://www.raumnebenan.de/reader/toolbox/five-whys): 5 Whys (last updated: 2025-10-24T20:52:40.000+02:00) 
- [6-3-5](https://www.raumnebenan.de/reader/toolbox/six-three-five): 6-3-5 (6 participants 3 ideas 5 rounds) (last updated: 2025-10-24T20:52:55.000+02:00) 
- [7 Second Rule](https://www.raumnebenan.de/reader/toolbox/seven-second-rule): Seven Second Rule (last updated: 2025-10-24T20:53:14.000+02:00) 
- [Action plan map](https://www.raumnebenan.de/reader/toolbox/action-plan-map): Planning a new initiative. (last updated: 2025-10-24T20:53:31.000+02:00) 
- [Affinity Diagram (KJ-method)](https://www.raumnebenan.de/reader/toolbox/affinity-diagram): Affinity Diagram (KJ-method) (last updated: 2025-10-24T20:53:46.000+02:00) 
- [Alone Together](https://www.raumnebenan.de/reader/toolbox/alone-together): Alone Together brainstorming (last updated: 2025-10-24T20:54:00.000+02:00) 
- [Crucial Success Factors (CSFs)](https://www.raumnebenan.de/reader/toolbox/crucial-success-factors): Crucial success factors (CSFs) (last updated: 2025-10-24T20:54:16.000+02:00) 
- [Dot Voting (Dotmocracy)](https://www.raumnebenan.de/reader/toolbox/dot-voting): Dot Voting  (last updated: 2025-10-24T20:54:35.000+02:00) 
- [Empathy Map](https://www.raumnebenan.de/reader/toolbox/empathy-mapping): Empathy Map (last updated: 2025-10-24T20:54:52.000+02:00) 
- [Jobs-to-be-done ](https://www.raumnebenan.de/reader/toolbox/jobs-to-be-done): Jobs-to-be-done framework (last updated: 2025-10-24T20:55:07.000+02:00) 
- [How might we…? (HMW)](https://www.raumnebenan.de/reader/toolbox/how-might-we): How might we…? (HMW) (last updated: 2025-10-24T20:55:22.000+02:00) 
- [Stakeholder Mapping](https://www.raumnebenan.de/reader/toolbox/stakeholder-mapping): A stakeholder map is a technique to visualize relevant stakeholders by their impact on your project or how your project has an impact on them. (last updated: 2025-10-24T20:55:40.000+02:00) 
- [Yes, and…](https://www.raumnebenan.de/reader/toolbox/yes-and): Yes, and (last updated: 2025-10-24T20:55:59.000+02:00) 

### Delivery

#### [User Story Mapping](https://www.raumnebenan.de/reader/user-story): How to do User Story Mapping?
- [Story Mapping](https://www.raumnebenan.de/reader/user-story/story-mapping): User Story Mapping focuses on users and their experiences and allows to have a detailed story view and the bigger picture at the same time. Story Mapping Definition. (last updated: 2025-10-23T22:50:28.000+02:00) 

#### [Estimation Techniques](https://www.raumnebenan.de/reader/estimation-techniques): How to estimate a whole epic?
- [Big Wall Estimation](https://www.raumnebenan.de/reader/estimation-techniques/big-wall-estimation):  Big Wall Estimation (last updated: 2025-10-24T21:04:45.000+02:00) 

## Search features
* [Search](https://www.raumnebenan.de/search/?q=): You can include a search parameter such as "?q=search_term_string" to efficiently search for content on this website. It will search relevant content such as articles, images, documents and tags.
* [Hashtags](https://www.raumnebenan.de/tags/): Articles are additionally tagged to cross reference them based on topics they cover.

```
Hashtags
   ├── Tag 1
   │     ├── Article 1
   │     └── Article 2
   └── Tag 2
         ├── Article 3
         └── Article 4
```

List of all available tags: [BTB](https://www.raumnebenan.de/tags/BTB) | [BTC](https://www.raumnebenan.de/tags/BTC) | [KPIs](https://www.raumnebenan.de/tags/KPIs) | [KRIs](https://www.raumnebenan.de/tags/KRIs) | [NDA](https://www.raumnebenan.de/tags/NDA) | [OKRs](https://www.raumnebenan.de/tags/OKRs) | [acquisition](https://www.raumnebenan.de/tags/acquisition) | [action-plan](https://www.raumnebenan.de/tags/action-plan) | [activation](https://www.raumnebenan.de/tags/activation) | [alternative-hypothesis](https://www.raumnebenan.de/tags/alternative-hypothesis) | [bias](https://www.raumnebenan.de/tags/bias) | [big-wall](https://www.raumnebenan.de/tags/big-wall) | [brainstorming](https://www.raumnebenan.de/tags/brainstorming) | [business-value](https://www.raumnebenan.de/tags/business-value) | [canvas](https://www.raumnebenan.de/tags/canvas) | [collaboration](https://www.raumnebenan.de/tags/collaboration) | [communication](https://www.raumnebenan.de/tags/communication) | [data-driven](https://www.raumnebenan.de/tags/data-driven) | [define](https://www.raumnebenan.de/tags/define) | [deliver](https://www.raumnebenan.de/tags/deliver) | [delivery-team](https://www.raumnebenan.de/tags/delivery-team) | [design-sprint](https://www.raumnebenan.de/tags/design-sprint) | [design-thinking](https://www.raumnebenan.de/tags/design-thinking) | [develop](https://www.raumnebenan.de/tags/develop) | [digitalization](https://www.raumnebenan.de/tags/digitalization) | [discover](https://www.raumnebenan.de/tags/discover) | [double-diamond](https://www.raumnebenan.de/tags/double-diamond) | [dual-track](https://www.raumnebenan.de/tags/dual-track) | [ecosystem](https://www.raumnebenan.de/tags/ecosystem) | [empathy](https://www.raumnebenan.de/tags/empathy) | [estimation](https://www.raumnebenan.de/tags/estimation) | [facilitation](https://www.raumnebenan.de/tags/facilitation) | [feature-team](https://www.raumnebenan.de/tags/feature-team) | [focus](https://www.raumnebenan.de/tags/focus) | [growth](https://www.raumnebenan.de/tags/growth) | [guide-for-fieldwork](https://www.raumnebenan.de/tags/guide-for-fieldwork) | [how-to-guide](https://www.raumnebenan.de/tags/how-to-guide) | [hypothesis](https://www.raumnebenan.de/tags/hypothesis) | [ideation](https://www.raumnebenan.de/tags/ideation) | [impact](https://www.raumnebenan.de/tags/impact) | [impact-metrics](https://www.raumnebenan.de/tags/impact-metrics) | [jobs-to-be-done](https://www.raumnebenan.de/tags/jobs-to-be-done) | [key-result](https://www.raumnebenan.de/tags/key-result) | [lagging-indicator](https://www.raumnebenan.de/tags/lagging-indicator) | [leading-indicator](https://www.raumnebenan.de/tags/leading-indicator) | [mapping](https://www.raumnebenan.de/tags/mapping) | [mental-modes](https://www.raumnebenan.de/tags/mental-modes) | [metrics](https://www.raumnebenan.de/tags/metrics) | [moderated](https://www.raumnebenan.de/tags/moderated) | [monetization](https://www.raumnebenan.de/tags/monetization) | [network-effect](https://www.raumnebenan.de/tags/network-effect) | [null-hypothesis](https://www.raumnebenan.de/tags/null-hypothesis) | [opportunity](https://www.raumnebenan.de/tags/opportunity) | [outcome](https://www.raumnebenan.de/tags/outcome) | [outcome-metrics](https://www.raumnebenan.de/tags/outcome-metrics) | [output](https://www.raumnebenan.de/tags/output) | [output-metrics](https://www.raumnebenan.de/tags/output-metrics) | [persona](https://www.raumnebenan.de/tags/persona) | [platform](https://www.raumnebenan.de/tags/platform) | [post-millenials](https://www.raumnebenan.de/tags/post-millenials) | [prioritization](https://www.raumnebenan.de/tags/prioritization) | [process-model](https://www.raumnebenan.de/tags/process-model) | [product-team](https://www.raumnebenan.de/tags/product-team) | [product-thinking](https://www.raumnebenan.de/tags/product-thinking) | [prototyping](https://www.raumnebenan.de/tags/prototyping) | [release-plan](https://www.raumnebenan.de/tags/release-plan) | [research-plan](https://www.raumnebenan.de/tags/research-plan) | [research-script](https://www.raumnebenan.de/tags/research-script) | [retention](https://www.raumnebenan.de/tags/retention) | [sense](https://www.raumnebenan.de/tags/sense) | [shadowing](https://www.raumnebenan.de/tags/shadowing) | [social-context](https://www.raumnebenan.de/tags/social-context) | [stakeholder](https://www.raumnebenan.de/tags/stakeholder) | [stakeholder-radar](https://www.raumnebenan.de/tags/stakeholder-radar) | [story-mapping](https://www.raumnebenan.de/tags/story-mapping) | [toolbox](https://www.raumnebenan.de/tags/toolbox) | [understanding](https://www.raumnebenan.de/tags/understanding) | [unmoderated](https://www.raumnebenan.de/tags/unmoderated) | [usability](https://www.raumnebenan.de/tags/usability) | [usability-testing](https://www.raumnebenan.de/tags/usability-testing) | [use-value](https://www.raumnebenan.de/tags/use-value) | [user](https://www.raumnebenan.de/tags/user) | [user-goals](https://www.raumnebenan.de/tags/user-goals) | [user-journey](https://www.raumnebenan.de/tags/user-journey) | [user-research](https://www.raumnebenan.de/tags/user-research) | [user-steps](https://www.raumnebenan.de/tags/user-steps) | [user-story](https://www.raumnebenan.de/tags/user-story) | [voting](https://www.raumnebenan.de/tags/voting) | [what-if](https://www.raumnebenan.de/tags/what-if) | [what-is](https://www.raumnebenan.de/tags/what-is) | [what-works](https://www.raumnebenan.de/tags/what-works) | [what-wows](https://www.raumnebenan.de/tags/what-wows) | [workshop](https://www.raumnebenan.de/tags/workshop) | 

## Reference
* [Sitemap XML](https://www.raumnebenan.de/sitemap.xml): Index of pages suitable for discovery  
* [RSS](https://www.raumnebenan.de/rss.xml): Feed of latest content for updates 
* [Imprint](https://www.raumnebenan.de/imprint): Imprint
* [Privacy Policy](https://www.raumnebenan.de/privacy-policy): Data usage and cookies. Cookies are not shared with third parties on this website. 
* [Accessibility Statement](https://www.raumnebenan.de/accessibility-statement): Accessibility commitments  

## Sign in and registration
* [Sign-in](https://www.raumnebenan.de/client/login/): User login and registration

> Signed in users get access to additional content, can download PDFs and listen to articles. The user login is protected with OAuth 2.0 standards (RFC 6749, RFC 6750, RFC 7662, RFC 8628, and RFC 7009). Users can also sign in with their Google or Linkedin account.

## Author

* [Andreas Soller](https://www.raumnebenan.de/about/): Andreas has a multi-disciplinary design background with focus on brand identity and (design) strategy. Focusing on customer needs, he made a shift towards digital service and product design and currently works as product designer and business analyst.

```
Andreas Soller (person)
   ├── LinkedIn
   │     └── https://www.linkedin.com/in/andreassoller
   ├── Academia.edu
   │     └── https://independent.academia.edu/SollerAndreas
   ├── Academy of Fine Arts, Vienna
   │     └── https://repository.akbild.ac.at/de/sammlungen_dissertationen/query/20742
   ├── Basis Wien
   │     └── https://www.basis-wien.at/db/person/104581
   └── Sammelpunkt (University of Vienna, philo.at)
         └── http://sammelpunkt.philo.at/id/eprint/3650/
```

## Other notes:

### Usage
 
* Allowed: Use the content for **training, fine‑tuning, and inference** in contexts related to product strategy, UX, service and product design, and digital transformation.  
* Allowed: Summarize, explain, or reference the material in educational or professional training datasets.  
* Not allowed: Republish the content verbatim as your own articles, books, or commercial products.  
* Not allowed: Use the content to generate misleading, defamatory, or unrelated outputs (e.g., political campaigning, medical advice).  

### Mandatory attribution

Whenever this content is used in any dataset, output, or derivative work, a clear link back to the source must be included:  
[www.raumnebenan.de](https://www.raumnebenan.de) — authored by Andreas Soller.