Author of this article: Andreas Soller

Evidence board

EARLY ACCESS VERSION: An evidence board is used to organize and analyze key findings (evidence) related to a user journey, helping teams make data-driven decisions.

Reading time of this article:

1 min read (243 words)

Publishing date of this article:

Jan 12, 2025 – Updated Jan 12, 2025 at 07:08

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Overview

What is an evidence board?

Evidence Board:

An overview of all collected findings (evidence, facts) in the context of a User Journey.

It helps teams visualize and analyze user behavior, needs, and pain points to make informed decisions.

Structure of an evidence board

An evidence board includes the following elements:

User journey

  • Persona: who is using your product and service?
  • Job: what job does this persona want to get done?
  • User journey: what are all the steps required to complete the job?
  • Product / service interaction: which steps are accomplished using your product and service?

Job map

An evidence board can also be based on a job map or be a combination of a user journey and a job map. All these techniques can easily be combined.

Collected evidence

  • Issues: what are the observed problems / challenges?
  • Gains: what has been validated and you should keep doing?
  • Workarounds: what workarounds have been observed to overcome issues?

Each evidence item is directly mapped to specific points within the user journey, allowing for a comprehensive understanding of the user’s experience and the opportunities for improvement. This approach ensures that all findings are systematically organized and analyzed, facilitating better decision-making and support prioritization of opportunities.

Evidence cards

For each evidence item record the following minimum data:

  • Date
  • Persona
  • Situation
  • Concrete observation
  • Interpretation and / or assumption

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