Author of this article: Andreas Soller
Evidence board
An evidence board is used to organize and analyze key findings – your evidence – related to a user journey, helping teams make data-driven decisions.
On this page
Overview
Evidence board
What is an evidence board?
It helps teams visualize and analyze user behavior, needs, and pain points to make informed decisions.
Structure of an evidence board
An evidence board includes the following elements:
User journey
- Persona: who is using your product and service?
- Job: what job does this persona want to get done?
- User journey: what are all the steps required to complete the job?
- Product or service interaction: which steps are accomplished using your product and service?
Job map
An evidence board can also be based on a job map or be a combination of a user journey and a job map. All these techniques can easily be combined.
Collected evidence
- Issues: what are the observed problems or challenges?
- Gains: what has been validated and you should keep doing?
- Workarounds: what workarounds have been observed to overcome issues?
Each evidence item is directly mapped to specific points within the user journey, allowing for a comprehensive understanding of the user’s experience and the opportunities for improvement. This approach ensures that all findings are systematically organized and analyzed, facilitating better decision-making and supporting prioritization of opportunities.
Evidence cards
For each evidence item record the following minimum data:
- Date
- Persona
- Situation
- Concrete observation
- Interpretation or assumption
