Understanding Users

Understanding users must come first, because every product decision depends on knowing who the user is, what they are trying to achieve, and how they think, feel, and behave in different contexts. Empathy Mapping deepens this understanding by visualizing what users see, hear, think, feel, say, and do. The Jobs‑to‑Be‑Done framework complements this by revealing the underlying goals and needs users are trying to accomplish—independent of any specific solution—so teams can identify real opportunities for value creation.